Executive Recruiters:
Your Job-Search Commandos
Executive
recruiters (also known as headhunters or search
consultants) have firmly established themselves as a
visible and highly-valued fixture in today's employment
landscape. Through their aggressive matchmaking,
headhunters affect the careers of individuals, the lives
of their families and friends, and the profitability of
entire corporations.
No one knows
exactly what the business world would be like without the
influence of headhunters, but one thing's for sure:
sometime in your career, you'll either receive a call
from a headhunter, or initiate contact yourself. In
either case, you should learn how to work with them
effectively, and take full advantage of the many benefits
their service provides. Here's what you get from
establishing a relationship with an executive recruiter:
Greater
exposure. Headhunters not only maintain a myriad
of existing contacts within your field, they can
also scout out new companies you have never heard
of.
Increased efficiency. Headhunters are obsessive
networkers; they spend their time researching and
penetrating the job market. Their knowledge can
save you time in identifying and pursuing
prospective employers.
Personalized
public relations. Employers generally look more
favorably towards a candidate who's
professionally recommended. Headhunters stake
their reputations on the quality of their
candidates, and will always present you in the
best possible light.
Confidential
representation. Some job search situations
require a great deal of discretion. For example,
you may want to explore an opportunity with your
present company's direct competitor. In such an
instance, a headhunter can present your
background confidentially, thereby protecting
your identity, and eliminating (or at least
minimizing) your risk of exposure.
Authoritative
career consulting. Headhunters can help you
determine the job or career track that's right
for you, based on current market conditions and
your own values and abilities. They're also in a
unique position to walk you through (and monitor)
each step in your job changing process.
Private
training. Headhunters can give you practical,
time-tested suggestions on how to strengthen your
resume and improve your interviewing technique.
In many ways, a headhunter acts as a personal
coach.
Third-party
representation. As experienced brokers,
headhunters find ways to put favorable deals
together, and iron out differences you and the
hiring company may have regarding your salary,
benefits, and relocation package.
In
addition, working through a headhunter can
actually improve your chances for success once
you've been placed. That's because the search fee
the hiring company paid the recruiter represents
a sizable financial investment in your future
success -- an investment worth protecting.
Headhunters: The Missing Link
Headhunting
is a multi-billion dollar international industry that
acts as the missing link between a half million job
seekers and employers each year. At last count, there
were over 125,000 executive search practitioners in the
United States, according to The Fordyce Letter, the
industry's leading trade journal.
There's
hardly an industry or profession that hasn't spawned its
own coterie of recruiters. They cover every conceivable
pocket of the job market, from food sales to machine
design to motion picture financing to mortgage banking to
freight hauling to data communications to haute cuisine
to college administration to city management.
Generally
speaking, headhunters work within well-defined niches. To
make sense of a complicated employment market,
headhunters classify their candidates according to:
Title
or function, which refers to their descriptive
title or rank within the company, such as
president, plant manager, staff accountant,
director of nursing, and so on;
Skill
or application, which refers to their specialized
abilities, such as tax accounting, IBM AS/400
systems programming, secured lending, and the
like; and
Product
or service, which refers to the industry in which
the candidates do their work, such as plastics,
minicomputers, industrial tools, public
administration, hospitality, and so forth.
To give you
an example, a recruiter might place project engineers
(title) with computer-aided design experience (skill)
into positions with companies that built submarine
hydraulic systems (product). Other headhunters might
place CEOs (title) with plant management experience
(skill) who work for companies that process frozen
broccoli (product); or district sales managers (title)
with marketing degrees (skill) who work for companies
that make high-top leather sneakers (product ).
Think of
your own experience. How would you classify yourself?
Your answer will not only help you put your career into
perspective; it'll help the headhunter determine whether
you "fit" into his or her market niche.
Of course,
recruiters can use other means to define their markets.
Some take an industry-specific approach. Let's say you
work in the retail industry, or in construction. You'll
probably find a recruiter who doesn't care what your
title or function is, as long as you have experience in
that target market. I knew a recruiter named Jim, who
specialized in the printing industry. No matter what you
did in the past, if it had anything to do with printing,
Jim would gladly take you under his wing.
The opposite
approach is taken by the skill-specific recruiters. To
them, the product or service of the host company is
secondary to the skills of their candidates. This is the
preferred method of recruiters who specialize in
placement of data processing, accounting, or clerical
personnel.
Don't Get Lost in the Shuffle
Even though
headhunters can't guarantee you a new job, you have much
to gain from working with them. And vice-versa, since you
represent an addition to their continuously perishable
inventory. While it's true that headhunters owe their
allegiance to their client companies (who pay the fees),
without candidates to fuel the fire, headhunters simply
wouldn't exist.
For each
search assignment, headhunters may prescreen hundreds of
prospects. Therefore, the majority of their time is spent
with the finalists for each open position, relegating to
their file drawers the "reject" or the
"maybe next time" candidates they encounter.
These candidates are often highly skilled professionals
who simply don't fit the specific qualifications required
by the headhunter's client company -- they're simply in
the wrong place at the wrong time.
For that
reason, you should always press for a realistic appraisal
of your chances of being placed. If one isn't
forthcoming, you can assume the recruiter is giving your
candidacy a low priority. In that case, you can opt to
let your resume languish in a headhunter's file, or seek
the help of a recruiter who'll take an active role in
finding you a new position.
Always look
for a headhunter who takes an interest in your
background, or who specializes in your industry. The last
thing you need is to pin your hopes on someone who's not
in a position to help you. Be prepared for mixed reviews
when you talk to recruiters. You might very well receive
a brush-off like, " I 'll call you in a week to 10
days"; or bad advice, such as "You'll never
find the job you want with the background you have";
or discouragement like, "Nobody's hiring now."
Just keep plugging away at your job search -- and never
take "No" from a headhunter.
Of course,
even the most qualified candidacy is subject to the whims
of a supply and demand job market. In many cases, a
headhunter simply won't know what your chances of getting
another job might be until he or she puts out feelers or
sends you out on an interview. To work most efficiently,
invest your time with a recruiter who really wants to
help you.
Sigmund, Sherlock, and Donald
Headhunters
come from a wide variety of backgrounds, and exhibit the
same range of personal merits and character strengths as
the rest of the human race. The majority are honest,
hardworking entrepreneurs, who work diligently to help
candidates find meaningful, rewarding jobs.
I've found
that headhunters can be divided into three different
personality types:
The Sigmund
Freud headhunter is a kindly, wise, and empathic
counselor. He or she listens carefully when you describe
your values, your job preferences, your personal goals,
and your family commitments. The Sigmund Freud headhunter
wants to place you with a company you'll feel comfortable
working for, and will spend lots of time getting to know
you.
The Sherlock
Holmes headhunter is a clever, relentless,
goal-oriented detective, who'll track down and contact
every company which might provide a match for your
skills. This type can be quite creative in discovering
aspects of your background which can be successfully
marketed to companies off the beaten track, or only
peripherally related to your present industry. A perfect
example of the Sherlock Holmes headhunter is Norman
Roberts, who works out of an office in Los Angeles. It
was his ingenuity that led to an unlikely (but highly
successful) match in 1984. He took an unknown travel
industry executive -- Peter Ueberroth -- and placed him
as the head of the U.S. Olympic committee.
The Donald
Trump headhunter is the consummate deal maker.
This type is less concerned with whether you're a round
or square peg, as long as you can be crunched into
whatever hole may be available, or convenient.
Headhunters like this tend to give the search industry a
bad name because of their insensitivity to the true needs
of their clients and candidates; and although they can
often produce positive results, many times their
high-pressure tactics lead to short-term employment.
While
personality and style are important aspects to consider
when selecting a headhunter, you should also evaluate the
headhunter's past results. Assuming you feel a modicum of
comfort with the person you're dealing with, it's a good
idea to check into their track record and experience
level. If you discover a consistent pattern of success,
you're probably off to a good start.
Otherwise,
you might find yourself stuck with the fourth type of
headhunter: the Inspector Clouseau. This
type embodies none of the above personality traits, only
the endearing, bumbling incompetence of the movie
character portrayed by the late Peter Sellers. In his
Pink Panther movies, Inspector Clouseau was able to crack
the trickiest cases; but only through sheer serendipity
or plain dumb luck.
The Two-Party System
You've
probably heard of the so-called schism in the world of
executive search between "retained" and
"contingency" headhunters. True, differences
exist, especially in regard to billing methods, candidate
salary levels, and operational procedures. However, I
prefer to think of the entire search industry as a
microcosm of the American political system, in which both
Republicans and Democrats live in peaceful co-existence.
"Gee,
that's a far-fetched analogy, isn't it?" you ask.
No, not really. Republicans and Democrats are both loyal
Americans; they just have different views concerning
society and the way the country should be run. The same
could be said of the retained recruiters (who get their
fees paid in advance and work to fill higher level
positions) and the contingency folks (who only get paid
once their candidates are hired). Each serves a different
slice of the employment population, and each has a
different concept of how the search business should work.
Interestingly,
the lines of demarcation have begun to blur in recent
years. Just as Republicans and Democrats have cross-bred
portions of their constituencies, so have the retained
and contingency headhunters. Although the traditional
break point in salary is around $75,000 (with retained
above and contingency below) it's no longer unheard of
for a contingency recruiter to place a CEO at $200,000 a
year; or a retained headhunter to place a manufacturing
manager at $55,000 . What's more, each camp will, if the
situation warrants, borrow from the other's method of
billing the client. Lately, I've heard stories of
contingency recruiters charging partially retained fees,
and retainer headhunters accepting assignments "on
spec."
As the
search industry continues to evolve, it'll matter less
and less how the client is billed. Currently, there are
about a dozen different billing schemes, from flat fees
to hourly fees to itemized service charges. One clever
recipe combines contingency with retained to produce --
voila! -- "contained" search.
Understanding
these broad divisions will help avoid confusion and save
you time if your salary level is fairly polarized. That
is, if you're currently earning, say, $35,000, there's
virtually no chance you'll be working any time soon with
a retained headhunter. Similarly, if you're earning over
$100,000, the odds are, the headhunter you work with will
be retained by the client company.
Both
contingency and retained recruiters play for big stakes.
Fees generally run from twenty to as high as thirty-five
percent of a placed candidate's first year compensation.
With that type of arithmetic, it's easy to see why
headhunters develop ulcers, not to mention a healthy
skepticism towards their clients and candidates. All it
takes is for an employer or candidate to change his mind
at the last minute, and the headhunter has lost, say,
$10,000 or $20,000 in personal income for months of work.
Some Common Sense Ground Rules
Let's talk
turkey for a minute about what to expect from
headhunters, and how to establish some common sense
ground rules. Here are seven issues you'll want to
discuss before you set any relationship in stone:
Compatibility
-- Make sure you feel comfortable with the style,
personality, intensity level, and integrity of
the headhunter. As in any other business
relationship, you want the other person to
understand your needs and act accordingly.
Confidentiality
-- Make sure your resume isn't going to get
plastered all over town without your knowledge.
An inept (or anxious) recruiter can overexpose
your candidacy; or worse, reveal your intention
to change jobs to your own company.
Good
Judgment -- Make sure you're being sent to
interviews that match your background and
interests with the needs of the recruiter's
client company. The most common complaint from
both candidates and employers is that recruiters
"throw candidates against the wall to see
what sticks."
Honesty
-- Make sure there's either a bona fide job
opening or an upgrade possibility where you're
being sent to interview. Otherwise, you'll be
spending your valuable time on one wild goose
chase after another.
Tempo
-- Make sure to let the recruiter know at what
pace you want to proceed in your search for a new
position. If you're not ready to make a change
until a later date, or simply want to explore the
market, don't let the recruiter waste your time
by sending you on an interview.
Arm-twisting
-- Don't be pressured into accepting a position
or a compensation package simply to please the
recruiter.
Exclusivity
-- It's fine to work with a recruiter on an
exclusive basis, as long as you feel comfortable
with the arrangement, and the recruiter has
earned the right of sole representation. On the
other hand, you might not want to limit your
options. Despite what you may be told, no
recruiter has the exclusive "ownership"
of your candidacy. By the same token, you must be
fair with headhunters. For example, if you're
pursuing a job search on your own or through
another party, keep the headhunter aware of your
activity, so you don't cross paths. A recruiter's
time and reputation are his most valuable
commodities; he or she deserves better than to be
manipulated or left in the lurch.
Recruiters
can't work miracles by waving a magic wand over your
resume; all they can do is match your background with a
suitable opening, and help guide you through the job
changing process efficiently and competitively. While
it's true that head hunters have their limitations and
can't be all things to all people.
It makes
good sense to build a solid relationship with a competent
headhunter.
These
pages are created by Bill Radin @1998 Innovative
Consulting, Inc. and reprinted with permission.
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